Brand positioning
Define whatsets you apart.
Brand positioning is the place you choose to occupy in your customers’ minds: what you stand for, for whom your brand exists, and why it’s different from your competitors. Done well, it’s one idea the whole company can act on.
Questions.
- What is the difference between brand positioning and brand strategy?
- There’s a strong overlap between the two but think of it this way: positioning refers to where you sit and why you’re different. Strategy is the wider plan built around it: purpose, vision, values, voice and how these appear for your brand. We often do both, but positioning comes first.
- How long does brand positioning take?
- As with most things, the answer is that it varies. For some, it can be a week or two. For others it can take a month or up to six weeks to create this together with the strategy, depending on how many people need to be heard and how much market work is involved. We always give you an estimate of the time and cost before we start.
- What do we get at the end?
- A positioning statement, a proposition your customers understand, a messaging hierarchy to make sure people get the right information at the right time, with proof, plus a short guide to using them across your product and website.
- Who is it for?
- All kinds of organisations. A lot of the time we work with companies who have a service or product to talk about that is complicated, for example deep tech, fintech, the businesses driving net zero, but it can be anyone whose story demands nuance.
Talk to usabout it.
Do you have a challenge with your brand you just can’t figure out?
hello@studiojunction.ioAlso: Brand strategy · Category design · Content design and UX writing · Voice and tone · Brand story · Verbal identity