Brand strategy
The right strategythat meets your company’s aspirations.
A brand strategy gathers what’s important to the business, from purpose and vision to values and voice, into one plan the business can act on. It reinvigorates the business and colleagues for what’s next.
Questions.
- What does a brand strategy include?
- This can vary but typically it includes: purpose, mission, and vision and values; positioning and proposition; audience and category; voice and tone; and the principles that guide design and product. These are always interlinked. Each part is written plainly and clearly enough to be used.
- Do we need a brand strategy before a rebrand?
- Yes you do, if you want the rebrand to be meaningful. Strategy informs what the new look will be and what the new words are for. We always work alongside designers so the words and design fit together.
- How is this different from marketing strategy?
- People sometimes conflate the two but there is a distinction. A simple of seeing it is that marketing strategy decides how to reach people this quarter and in future. Brand strategy articulates who you are now as a business and what you hope to become. The two must work together but brand always informs marketing strategy, and we make sure they agree.
- When do companies come to you?
- At lots of moments when they have important decisions to make which will determine their future. Sometimes, these are seen as ’inflection points’. The moment can be when a business has raised money, when their growth has stalled, when they need to plan for the exciting next phase, or when they’re just a bit lost and need to reorientate themselves.
Talk to usabout it.
Do you have a challenge with your brand you just can’t figure out?
hello@studiojunction.ioAlso: Brand positioning · Category design · Content design and UX writing · Voice and tone · Brand story · Verbal identity