Content design and UX writing
Words that makeyour product make sense.
Content design is the practice of deciding what a person needs to know at each point in a product or service, and giving it to them in the clearest form. UX writing is the craft of the words themselves: the labels, buttons, messages and flows that carry someone through an interface. We do both, and we do them in your brand’s voice.
Questions.
- What is the difference between content design and UX writing?
- There’s a strong relationship between the two. Content design decides what content a person needs, where and in what form. UX writing is the writing of the words that remain: buttons, labels, errors, onboarding, empty states. One shapes, the other voices. We do both, as one job.
- How is UX writing different from copywriting?
- Copywriting is there to persuade or to express an idea. UX writing helps a person achieve a goal or carry out a task on a digital platform. They absolutely have to sound like the same brand, which is why we write both.
- How do you work with our product team?
- We collaborate closely with them. We can review your design files, join your sprints, write alongside your designers and test the work against real screens. We leave you with systems, not just pages.
- What do we get at the end?
- The words across your product, written and tested, plus a set of content principles, from how we name things to how we handle errors, so your team can keep going without us.
- Who is it for?
- Products with something complicated to explain: fintech, deep tech, infrastructure as well as broader consumer products: any business where having the right screens and language are critical.
Talk to usabout it.
Do you have a challenge with your brand you just can’t figure out?
hello@studiojunction.ioAlso: Brand positioning · Brand strategy · Category design · Voice and tone · Brand story · Verbal identity