Brand story
Tell the storythat moves people.
A brand story is the considered narrative of why your company exists, what it believes and the world it is trying to build, told in a way that moves people to choose you. It isn’t a history or a tagline. It’s the narrative that drives your positioning that gives your strategy, your voice and your product a reason to agree.
Questions.
- What is a brand story, in plain terms?
- The reason your brand is here and the change you want to make, told as a story with a beginning, a tension and a resolution. Your customer is at the heart of it. When it works, it just feels right for everyone: you, your whole business, your customers, your partners.
- How is a brand story different from brand positioning?
- Positioning is the single idea of where you sit and why you’re different. The story is how that idea is told: the characters, the stakes, the journey. We write the story to carry the positioning.
- Do we need a brand story if we already have a mission statement?
- A mission statement may say what you do but a story explains why it matters and makes people feel it in your voice. One way of seeing it is that the mission statement is a key sentence in the whole story. Brands, and their customers, lose out when they don’t write this whole story.
- Where is the story used?
- Everywhere the brand speaks for itself. It is adapted to suit your website, the pitch deck, the careers page, onboarding, the all-hands, the investor update. We can write a long version and a short version so each tells the same story.
- What do we get at the end?
- The narrative in long and short form, the key messages that fall out of it, and a guide to telling it the same way, from the founder to the newest person who joins. We can capture it in a platform we built for you: Storystacks.
Talk to usabout it.
Do you have a challenge with your brand you just can’t figure out?
hello@studiojunction.ioAlso: Brand positioning · Brand strategy · Category design · Content design and UX writing · Voice and tone · Verbal identity